Founder and Food Guru Dr. P.K. Newby shares her philosophy on food, health, and sustainability through book, television, and speaking highlights in this short sizzle reel (featuring a cameo by Chewbacca).
We harness the power of science and stories to promote health and sustainability through projects that inform and inspire and incite meaningful changes in our world.
From anti-science to junk-science, misinformation to disinformation, facts and evidence are missing from too many of today's food and nutrition conversations. Food Matters Media brings truth to complex food challenges through multi-platform content that meets eaters where they're at as a starting point for change.
Called "rock star," "charismatic," "entertaining," and "very witty," Dr. Newby appears in a broad array of food, nutrition, and sustainability programming and is currently developing a docuseries. Think: “I view PK as a leader not only at Harvard but in the worldwide food conversation. Her knowledge and passion for the subject matter is unmatched ... [s]he is nothing short of brilliant.” and “[PK] has such charisma and enthusiasm for the subject that is infectious and inspiring."
We engage with companies and organizations of all kinds—large and small, public and private—to provide research, product, and content expertise on a wide range of food-related topics. Dr. Newby has also serve on science advisory boards of companies such as Virgin Pulse, Abt Associates, Mathematica Policy Research (with USDA), Zone Labs, Epicure, The Vegan Taste, Picadeli, and others.
Dr. P.K. Newby
At Food Matters Media, we believe that an optimal diet is not just about nourishing the body; it's also about feeding the soul.
Food is central to how we connect to our families, our communities, and our planet — and its wondrous bounty and beauty is here to be savored in a way that respects ourselves and earth's fellow inhabitants while also providing pleasure, each and every day.
We call our philosophy Healthy Hedonism, and it's a plant-based, globally-inspired way of eating that promotes health, prevents disease, and protects the planet, one mouth-watering bite at a time.
In other words, while diet does indeed have the ability to treat illness and foster well-being, food is not just f*cking medicine. The popular "Food is Medicine" adage, while accurate, is a gross reduction and vast over-simplification of food's extraordinary power, a small part of why what we eat matters.
Healthy Hedonism was coined to recalibrate core beliefs about food through mindful eating and moderate indulgence that inspires a lifetime of salubrious and sensuous eating. It's an almost-portmanteau rooted in the World Health Organization definition of health (a state of complete physical, mental, social, and spiritual well-being) and the ancient Greek philosophy of hedonism (the pursuit of pleasure; sensual self-indulgence).
Founder Dr. P.K. Newby is the proof in the pudding, a lifelong practitioner of healthy hedonism. But the "pkway'' is available to all, and provides the science-based information needed to create a joy-filled diet that works for you, your preferences, and your lifestyle. Need some inspiration? Check out some plant-based food porn or grab these free cookbooks.
Because Going Green is Everything.
Plant-based diets bursting with vegetables, fruits, whole grains, beans, and lean proteins are a win-win for your body and our shared planetary home.
Because Humans are Driven by Taste.
Globally-inspired meals with incredible flavors and textures are at the heart of a health-giving, planet-saving, tongue-tingling diet that works for you, for life.
Because Evidence F*cking Matters.
It's easy to get confused about what to eat in the misinformation age, but science has the food facts that you need to make nutritious, eco-conscious choices.
Dr. P.K. Newby
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