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our services: Bringing Science to Today's Food Conversations
Media and Science Communications
From anti-science to junk-science, misinformation to disinformation, facts and evidence are missing from too many of today's food and nutrition conversations. Food Matters Media brings truth to complex food challenges through multi-platform content that meets eaters where they're at as a starting point for change.
Speaking and On-Air
Called "rock star," "charismatic," "entertaining," and "very witty," Dr. Newby appears in a broad array of food, nutrition, and sustainability programming and is currently developing a docuseries. Think: “I view PK as a leader not only at Harvard but in the worldwide food conversation. Her knowledge and passion for the subject matter is unmatched ... [s]he is nothing short of brilliant.” and “[PK] has such charisma and enthusiasm for the subject that is infectious and inspiring."
Consulting and Science Advisory
We engage with companies and organizations of all kinds—large and small, public and private—to provide research, product, and content expertise on a wide range of food-related topics. Our CEO also serves on science advisory boards of companies such as Virgin Pulse, Abt Associates, Mathematica Policy Research (with USDA), Zone Labs, Epicure, The Vegan Taste, Picadeli, and others.
Meet Dr. P.K. Newby, CEO and founder
P.K.'s motto is "Life is Short. Make it Funny" and her favorite t-shirt reads, accurately, "Feminism Is My Second Favorite F-word." Professionally speaking, Dr. Newby brings together all of her passions—food and health, science and art—in her second company, Food Matters Media. (Her first, a nonprofit theater company now in its 24th season.) An author and science communicator and advisor, she is also a recovering academic, having previously served on the faculties at Tufts, Boston University, and Harvard. She holds a doctorate of science (ScD) in nutritional epidemiology from Harvard and two master’s degrees (MPH & MS) from Columbia focused on behavioral and environmental nutrition. In all she does, she brings evidence and humor to today’s critical food conversations and fights anti-science in all the ways she can. P.K.'s interest in nutrition stems from a life-long love affair with food, and she cooked plant-based, globally-inspired cuisine rooted n her Healthy Hedonism™ philosophy on ABC's reality hit series, The Taste. (Don't hold it against her.) More words and photos are here.
