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our services: science-based food expertise, farm to fork
Media and Science Communications
From anti-science to junk-science, misinformation to disinformation, facts and evidence are missing from too many of today's food and nutrition conversations. Food Matters Media brings truth to complex food challenges through multi-platform content that meets eaters where they're at as a starting point for change.
Speaking and On-Air
Called "rock star," "charismatic," "entertaining," and "very witty," Dr. Newby appears in a broad array of food, nutrition, and sustainability programming and is currently developing a docuseries. Think: “I view PK as a leader not only at Harvard but in the worldwide food conversation. Her knowledge and passion for the subject matter is unmatched ... [s]he is nothing short of brilliant.” and “[PK] has such charisma and enthusiasm for the subject that is infectious and inspiring."
Consulting and Science Advisory
We engage with companies and organizations of all kinds—large and small, public and private—to provide research, product, and content expertise on a wide range of food-related topics. Our CEO also serves on science advisory boards of companies such as Virgin Pulse, Abt Associates, Mathematica Policy Research (with USDA), Zone Labs, Epicure, The Vegan Taste, Picadeli, and others.
our food philosophy
Healthy Hedonism: Food as a Source of Vitality and Pleasure
At Food Matters Media, we believe that an optimal diet is not just about nourishing the body; it's also about feeding the soul.
Food is central to how we connect to our families, our communities, and our planet — and its wondrous bounty and beauty is here to be savored in a way that respects ourselves and earth's fellow inhabitants while also providing pleasure, each and every day.
We call our philosophy Healthy Hedonism, and it's a plant-based, globally-inspired way of eating that promotes health, prevents disease, and protects the planet, one mouth-watering bite at a time.
In other words, while diet does indeed has the ability to treat illness and foster well-being, food is not just fucking medicine. The popular "Food is Medicine" adage, while accurate, is a gross reduction and vast over-simplification of food's extraordinary power, a small part of why what we eat matters.
Healthy Hedonism was coined to recalibrate core beliefs about food through mindful eating and moderate indulgence that inspires a lifetime of salubrious and sensuous eating. It's an almost-portmanteau rooted in the World Health Organization definition of health (a state of complete physical, mental, social, and spiritual well-being) and the ancient Greek philosophy of hedonism (the pursuit of pleasure; sensual self-indulgence).
Founder Dr. P.K. Newby is the proof in the pudding, a lifelong practitioner of healthy hedonism. But "the pkway'' is available to all, and provides the science-based information needed to create a joy-filled diet that works for you, your preferences, and your lifestyle.
Meet Dr. P.K. Newby, founder OF FOOD MATTERS MEDIA
P.K.'s motto is "Life is Short. Make it Funny" and her favorite t-shirt reads, accurately, "Feminism Is My Second Favorite F-word." Professionally speaking, Dr. Newby brings together all of her passions—food and health, science and art—in her second company, Food Matters Media. (Her first is a nonprofit theater company currently celebrating its 25th season in Boston, Massachusetts.) She is an author and science communicator and advisor, as well as a recovering academic having served on the faculties at Tufts, Boston University, and Harvard. She holds a doctorate of science (ScD) in nutritional epidemiology from Harvard and two master’s degrees (MPH & MS) from Columbia focused on how people make food choices and their impacts on our environment. She possesses deep expertise and a multidisciplinary lens when it comes to health promotion and disease prevention. In all she does, she brings evidence and humor to today’s critical food conversations and fights anti-science in all the ways she can. P.K.'s interest in nutrition stems from a life-long love affair with food, cooking, and gardening, and she dished up plant-based, globally-inspired cuisine rooted n her Healthy Hedonism™ philosophy on ABC's reality series The Taste, hosted by the late Anthony Bourdain, where she was the last woman standing with Nigella Lawson. More words and photos of Dr. Newby are here.
Click below to access Dr. P.K. Newby's press kit, which includes more information and headshots.