National Geographic's SUPERFOODS by Dr. P.K. Newby is now onsale!
science-based food and nutrition expertise
Media and Science Communications
From anti-science to junk-science, misinformation to disinformation, facts and evidence are missing from too many of today's food and nutrition conversations. Food Matters Media brings truth to complex food challenges through multi-platform content that meets eaters where they're at as a starting point for change.
Speaking and On-Air
Called "rockstar," "charismatic," "entertaining," and "very witty," Dr. Newby appears in a broad array of food, nutrition, and sustainability programming and is currently developing a docuseries. Think: “I view PK as a leader not only at Harvard but in the worldwide food conversation. Her knowledge and passion for the subject matter is unmatched ... [s]he is nothing short of brilliant.” and “[Dr. Newby] has such charisma and enthusiasm for the subject that is infectious and inspiring."
Consulting and Science Advisory
We engage with companies and organizations of all kinds—large and small, public and private—to provide research, product, and content expertise on a wide range of food-related topics. Dr. Newby has also serve on science advisory boards of companies such as Virgin Pulse, Abt Associates, Mathematica Policy Research (with USDA), Zone Labs, Epicure, The Vegan Taste, Picadeli, and others.
food and nutrition philosophy: HEALTHY HEDONISM
Food is a Source of Vitality and Pleasure
An optimal diet is not just about nourishing the body; it's also about feeding the soul. Food is central to how we connect to our families, our communities, and our planet — and its wondrous bounty and beauty is here to be savored, each and every day. While diet does indeed have the power to treat illness and foster well-being, food is not just f*cking medicine. The popular "Food is Medicine" adage, while accurate, is a gross reduction and vast over-simplification of food's extraordinary power, a small part of why what we eat matters.
Healthy Hedonism is the movement we all need, offering a plant-based, globally-inspired path of living and dining that promotes health, prevents disease, and protects the planet, one mouth-watering bite at a time. Founder Dr. P.K. Newby coined the term to help eaters recalibrate core beliefs about food through mindful eating and moderate indulgence, informed by science and good sense. The phrase is an almost-portmanteau rooted in the World Health Organization (WHO) definition of health (a state of complete physical, mental, social, and spiritual* well-being) and the ancient Greek philosophy of hedonism (the pursuit of pleasure; sensual self-indulgence).
*Note: The word "spiritual" was added to the WHO definition given the sacred and cherished role food plays in so many religious practices around the world— including my own.
Learn More
Founder Dr. P.K. Newby is a lifelong practitioner of healthy hedonism, but the "pkway'' is available to all, rooted in science-based information and a love of food. Need inspiration? Ogle plant-based food porn or grab these free cookbooks,