Signed in as:
filler@godaddy.com
our services: science-based food expertise
Media and Science Communications
From anti-science to junk-science, misinformation to disinformation, facts and evidence are missing from too many of today's food and nutrition conversations. Food Matters Media brings truth to complex food challenges through multi-platform content that meets eaters where they're at as a starting point for change.
Speaking and On-Air
Called "rock star," "charismatic," "entertaining," and "very witty," Dr. Newby appears in a broad array of food, nutrition, and sustainability programming and is currently developing a docuseries. Think: “I view PK as a leader not only at Harvard but in the worldwide food conversation. Her knowledge and passion for the subject matter is unmatched ... [s]he is nothing short of brilliant.” and “[PK] has such charisma and enthusiasm for the subject that is infectious and inspiring."
Consulting and Science Advisory
We engage with companies and organizations of all kinds—large and small, public and private—to provide research, product, and content expertise on a wide range of food-related topics. Dr. Newby has also serve on science advisory boards of companies such as Virgin Pulse, Abt Associates, Mathematica Policy Research (with USDA), Zone Labs, Epicure, The Vegan Taste, Picadeli, and others.
OUR FOOD PHILOSOPHY: HEALTHY HEDONISM
Food is a Source of Vitality and Pleasure
At Food Matters Media, we believe that an optimal diet is not just about nourishing the body; it's also about feeding the soul.
Food is central to how we connect to our families, our communities, and our planet — and its wondrous bounty and beauty is here to be savored in a way that respects ourselves and earth's fellow inhabitants while also providing pleasure, each and every day.
We call our philosophy Healthy Hedonism, and it's a plant-based, globally-inspired way of eating that promotes health, prevents disease, and protects the planet, one mouth-watering bite at a time.
In other words, while diet does indeed have the ability to treat illness and foster well-being, food is not just f*cking medicine. The popular "Food is Medicine" adage, while accurate, is a gross reduction and vast over-simplification of food's extraordinary power, a small part of why what we eat matters.
Healthy Hedonism was coined to recalibrate core beliefs about food through mindful eating and moderate indulgence that inspires a lifetime of salubrious and sensuous eating. It's an almost-portmanteau rooted in the World Health Organization definition of health (a state of complete physical, mental, social, and spiritual well-being) and the ancient Greek philosophy of hedonism (the pursuit of pleasure; sensual self-indulgence).
Founder Dr. P.K. Newby is the proof in the pudding, a lifelong practitioner of healthy hedonism. But the "pkway'' is available to all, and provides the science-based information needed to create a joy-filled diet that works for you, your preferences, and your lifestyle. Need some inspiration? Check out some plant-based food porn or grab these free cookbooks.