Our vision is a kinder and more just food system that promotes health, longevity, and sustainability while protecting people and the planet and all its inhabitants, from farm to fork and far beyond.
Our work is rooted in a nutritional ecology paradigm that considers the intersection of health, environment, society and economy while embracing the joy of food—and it directs everything we do.
We believe in harnessing the power of food, science, and technology to create healthier populations through projects that inform and inspire and incite meaningful changes in our world.
The coronavirus pandemic led to spikes in food insecurity around the world, and Food Matters Media stepped up to meet the moment, raising almost $50k for Feeding America by increasing awareness and offering free cookbooks featuring plant-based recipes to help individuals eat better during lockdown--and today. Stay tuned for our next hunger-relief project.
We live in an increasingly online world with decreasing attention spans, and just-in-time video content and on-demand streaming are major information sources for many. Food Matters Media aims to develop life-changing programming steeped in science and stories to fuel the food revolution, one bite at a time. We are seeking collaborators and sponsors, production to distribution, to join us in our journey that will delight, entertain, and inform today's eaters. Our goal is to reveal why what we eat matters and inspire viewers to take action in order to create a healthy and sustainable food system for ourselves, our communities, and our planet.
P.K. Newby, ScD, MPH, MS, is a Harvard- and Columbia-trained scientist, thought-leader, and visionary whose multidisciplinary background creates a richly textured view on why what we eat matters, farm to fork and far beyond. Dr. Newby is an expert on diet, chronic disease prevention, and sustainability, bringing deep knowledge, dark humor, and sound scientific evidence into today’s critical conversations—and fights misinformation in all the ways she can.
In 2019, Dr. Newby launched her second company, Food Matters Multimedia, her first an award-winning nonprofit theater company in Boston, Massachusetts. Her mission is to build a kinder and more just food system that promotes health, longevity, and sustainability while protecting people and the planet and all its inhabitants.
Dr. Newby’s passion for nutrition stems from a life-long love affair with food, from cooking, baking, and gardening to working in the restaurant industry. She was one of the “best undiscovered cooks” on ABC’s The Taste in 2015, where she dished up plant-based, globally-inspired cuisine rooted in her Healthy Hedonism™ philosophy.
Dr. Newby has authored more than 65 peer-reviewed scientific publications as well as multiple books and e-books, including National Geographic’s Superfoods (2015; 2025) and Foods for Health (2014), and the second edition of Food and Nutrition: What Everyone Needs to Know is coming in September 2025. She is now a recovering academic, previously serving on the faculties at Tufts, Boston University, and Harvard, where she won multiple research, teaching, and leadership awards, despite the male patriarchy.
Bios, headshots, and press materials are here.
