About Food Matters
mission
Food Matters Media delivers evidence-based food truth to nourish science literacy, combat misinformation, and inspire action to create a healthier, more sustainable, and just food future—from farm to fork and far beyond.
Learn more about Founder Dr. P.K. Newby's core values and philosophy on healthy, sustainable eating and the work she does below.
What Does Healthy, Sustainable Eating Actually Look Like?
Founder and author P.K. Newby, ScD, MPH, MS, shares her philosophy on food, health, and sustainability through books, television, and speaking highlights in this short sizzle reel (featuring a cameo by Chewbacca).
Science-Based Expertise &
Mission-Driven Services
Do all the good you can, by all the means you can, in all the ways you can, to all the people you can, as long as ever you can.
Evidence-based food truth
Now scheduling book events for Fall 2026 and Spring 2027.
Food and Nutrition Philosophy:
Healthy Hedonism
Food is a Source of Vitality and Pleasure
An optimal diet is not just about nourishing the body; it's also about feeding the soul. Food is central to how we connect to our families, our communities, and our planet—and its wondrous bounty and beauty are here to be savored each and every day. While diet does indeed have the power to treat illness and foster well-being, food is not just fucking medicine. The popular "Food is Medicine" adage, while accurate, is a gross reduction and vast oversimplification of food's extraordinary power, a small part of why what we eat matters.
Healthy Hedonism is the movement we all need, offering a plant-based, globally-inspired path of living and dining that promotes health, prevents disease, and protects the planet, one mouth-watering bite at a time. Founder Dr. P.K. Newby coined the term to help eaters recalibrate core beliefs about food through mindful eating and moderate indulgence, informed by science and good sense.
The phrase is an almost-portmanteau rooted in the World Health Organization (WHO) definition of health (a state of complete physical, mental, social, and spiritual* well-being) and the ancient Greek philosophy of hedonism (the pursuit of pleasure; sensual self-indulgence).
I added the word "spiritual" to the WHO definition given the sacred and cherished role food plays in so many religious and sacred practices around the world— including my own.
Need inspiration? Ogle plant-based food porn or grab these free cookbooks.
Healthy Hedonism Checks All the Boxes
plants
Plant-Powered: Because Going Green is Everything
Plant-based diets bursting with vegetables, fruits, whole grains, beans, and lean proteins are a win-win for your body and our shared planetary home.
pleasure
Pleasure-Centered: Because Humans are Driven by Taste
Globally-inspired meals with incredible flavors and textures are at the heart of a health-giving, planet-saving, tongue-tingling diet that works for you, for life.
science
Science-Based: Because Evidence Fucking Matters
It's easy to get confused about what to eat in the misinformation age, but science has the food facts that you need to make nutritious, eco-conscious choices.